OK. So you have heard about video content marketing but you are unsure what it is all about. Usually what comes to most people mind when they heard about video or digital content marketing is to have a video, publish it at Facebook or Instagram, boost an ads for it and hopes that it will soon lead to conversion on your sales (if you are selling a service or products). Well you are correct, partially. If you understand about marketing, there are more to it that may lead to a sales. Let’s dive deeper shall we?
First, you should know that there are processes involved in customer’s mind when he / she is buying something. A good marketing strategy is always to tackle customer in all stages. We call it the marketing funnel and the processes involves are:
- Awareness Stage
- Consideration Stage
- Decision Stage
There you go. So the best video marketing out there should tackle those 3 stages. I will explain the stages in below details as well as the associated video ties to it:
The first stage is when a potential customer realise that he/she is having a problem and are looking for a solution. This is a great opportunity as you can tap into the customer’s mind by producing a commercial videos, or an explainer video. Commercial video should be less than a minute long and should portray the beauty of your product or service creatively and engagingly. Your potential customer might see your commercial and say, hey this is just what I want! The right content for the right target (stages) will always lead you to sales. We can guarantee you this.
Next, we feed another type of video content after we deployed the first video in the Awareness Stage and that is to tackle those customers who already know about your product or service but are still on the fence in making their decision. It is normal for human to behave in such manner, as they always curious about the brands they just heard of and they will always find ways to questions themselves whether they can make the product or service worth their hard earned money. This is where you run a campaign with another type of video to satisfy the considering stage customers with a kind of Testimonial Video. This type of video when done correctly can almost influence the considering stage customers to quickly make up their mind and decide. So it is important to have creative visual storytellers company like Storymarvel who specialise in corporate video and Instagram or Facebook commercial ads in Malaysia to produce such content. This is true, as people need social proof more than anything else. Feature a prominent artist or social media influencer and you’ll instantly gain some huge credibility.
If you are able to lead your potential customers right to this stage, congratulations! That means you have done tremendous efforts in leading your marketing campaign right to the last stage, and you are very close to closing the sales on your prospective buyers. This stage is crucial as you need to lead those customers in the Consideration Stage to choose you over your competitors. Produce a video that ensure your products or services is better than any other competitors out there, have rebates or promotion, or any extra value adding features about your products or services to really sway the decision to your company. At this stage, your potential customers already know about your brand, your credibility, and what the product or service you are selling is all about. Do not waste time creating another video to introduce to your customers about your product or service. You need to have a video that is able to have a clear message with a clear call to action! You then produce a personalised video, a tutorial, or before and after video. When a customer realising the value associated to your products or service and then see a video content on how easy it is to use your product, or how your service can change their life, they will make the sales call. Well done!
So those are the three stages, the funnel of digital marketing. So how can Storymarvel helps you with the digital content creation. At Storymarvel, we specialise in one key area: digital content creation for online marketing. From conceptual development, generating digital content, events coverage to creating a short film for your corporate blog or website, our creative minds will exceed your expectations. (applies to all of the video creation stages). Storymarvel is a video production company that caters to clients in Malaysia, including Singapore, Indonesia, Brunei, Jakarta, Thailand, and globally.
We are video production company in Malaysia specialising in cinematic videography, visual creative, and corporate events.